Who we are:
our background
Our team of associates is led by Jeremy McGee, who has fifteen years of experience in software marketing. Part of the team that introduced enterprise integration vendors Active Software and webMethods to Europe, Jeremy has a background that includes technical sales and product marketing for developer tool companies in the US and internationally.
Through this work he found that technology companies face similar pressures. Customers need to understand what a product does, in simple terms that make sense to their business.
It became clear that most start-up and many established companies are having to learn these principles of product marketing from scratch every time they launch a new product. So the idea for Bassett Marketing was born -- a group of associates who identify where new business can be won through improved product marketing.
The team includes experts in product marketing, market research, public relations, graphic design and marketing communications. They share a common belief that compelling messages and accurate positioning win sales.
Bassett Marketing are partners with Evans Data Corporation, and distribute their research throughout Europe.
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