Marketing materials:
turn prospects into customers

Do you find your writers know their split inifitives and dangling participles - but don't understand CORBA interfaces or the implications of insecure Web services for business?

Our unique approach to writing involves pairs of writers, one with a strong technical background and the other with deep marketing capabilities. They work alongside a sharp-eyed editor who ruthlessly removes hyperbole, jargon and buzzwords.

The result is that you get superb materials that are well-written and technically accurate. They'll even be punctuated correctly and include all the trademark and copyright symbols that your legal team will expect.

White papers. A complete product solution requires a clear vision in the customer's mind that includes how the product will improve their business. Research has shown that less than 20% of on-screen information from Web pages is remembered. Short, well written, powerfully argued and closely targetted white papers will communicate much more effectively.

Case studies. Stories sell. Understanding what others have done with your software makes it easier to understand how it is effective.

Web-based seminars. Web-based seminars - "webinars" - can help demonstrate products and explain complex concepts. They can be a very cost-effective way of qualifying leads. Our graphics designer can make the presentation look stunning, and we can even do a pre-recorded voice-over if you wish -- all in our straightforward professional hype-free style.

Think of collateral as the sales team that stays with the customer once you're gone. We can make sure that you leave the right impression.

Marketing materials: turn prospects into customers

Marketing materials:
turn prospects into customers