Marketing results:
proven success

Bassett Marketing has helped a broad range of technology companies:

Our experience includes the full range of marketing strategy and implementation for Apama, a Cambridge-based start-up which has developed world-beating real-time technology. As a result they rapidly gained their first customers and $10m in venture capital investment.

For Borland, a wide range of marketing materials developed by Bassett Marketing includes a series of management briefing papers and Webinars that explain the Borland product strategy. We've also completed a broad range of materials including competitive overviews, product demonstration scripts and white papers for both the Microsoft .NET and Java development tool groups.

Work for IBM developerWorks includes white papers and "how-to" documents for the DB2 database.

Partners are especially important for technology companies. Bassett Marketing created a range of partner marketing materials to help the sales team at Art Technology Group understand their joint opportunities.

Pro bono work includes analysis of surveys for the Software Product Marketing eGroup.

Marketing results: proven success

Marketing results:
proven success