Research:
the cornerstone of
accurate marketing plans
Research is important for any business plan: with accurate information, the plan is more likely to succeed. For marketers research is essential to shape the product, its pricing, and the way it is sold.
Bassett Marketing has two major research efforts:
Customer research: In conjunction with Evans Data Corporation, we supply detailed research on the usage and intentions of software developers. Bassett Marketing are authorized distributors for Evans Data research in Europe.
The Evans Data research covers Wireless Developers, Embedded System Developers, Enterprise Development Managers and more general reports on software development worldwide and in North America. Reports are also available on Marketing Patterns and Developer Relations programs, helping marketing groups tailor their approaches to software developers.
Custom research can also be conducted. This is invaluable as new products are brought to market as it provides accurate information on where products are likely to be successful and what route to market would be appropriate.
The Evans Data research is used by major software vendors world-wide, including Adobe, AMD, Borland, Computer Associates, HP, IBM, Macromedia, Microsoft, MKS, Motorola, Nokia, Oracle, Rational, Sun Microsystems and many more.
As part of our partnership we are delighted to announce the availability of the first study into the attitudes of software developers in EMEA. More information...
Competitive analysis: We conduct research to find out the strengths, weaknesses, opportunities and threats of competitors in a particular market. This research can be directly used by a sales team as well as by marketing groups. More information...
All research efforts are available worldwide or within a particular geography. The research is conducted anonymously, ensuring accuracy.
To find out more contact us for more information on what we can do for you.
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