A website isn't that much different than a print ad when you come down to it. Both need to attract the eye and attention of the reader immediately as well as keep them interested long enough to learn what you are all about.
50% of internet searches are done by smart phone so it's imperative that you have a mobile-friendly site. Bassett Marketing includes a mobile site that is in sync with your website.
Your website needs the same expertise and marketing know-how as any successful advertising campaign. An effective website requires a creator with knowledge in graphic design, typesetting, copyrighting and above all, marketing.
Many websites are "built" (not designed) and many are outdated with old news and information. Bassett Marketing designs websites to please both the business owner and customer with an eye catching homepage and by keeping the website up-to-date, informative and user friendly, not to mention having excellent SEO (Search Engine Optimization) so customers will find your site easily.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Along with your website, of course, you need to have an active, friendly and informative Facebook page with news, announcements and educational posts about your business or product. Most business owners have little time to effectively run their Facebook page so Bassett Marketing manages and maintains it for you.